Project Overview
Lead Healthcare commissioned me to create a custom illustration library that reflects the brand’s mix of healthcare expertise, entrepreneurial thinking, and energetic, forward-moving attitude.

In close collaboration with the client, I developed a flexible visual direction for the main brand and its four sub-brands: PharmaLead, MediLead, InterLead, and Covid Services. Lead Healthcare’s signature orange remained a key anchor throughout the system, while each sub-brand’s own colour palette shaped the character design and visual tone.
In addition to the core illustration library, I also created bespoke illustrations for a range of campaign-specific applications.