Project Overview
Developed for Heineken’s Earth Day campaign, this project turns the brand’s circularity ambitions into a clear visual story. Inspired by the Brew a Better World strategy, the design highlights three key themes: reusable formats, improved recycling, and packaging for a more circular future.
I was responsible for the design, storyboard, and visual direction, based on the supplied moodboard. To meet the tight deadline, I chose a cleaner style with simplified backgrounds that kept the production efficient without losing impact.